More on High-Tech Grocery Shopping
I had blogged about How technological advances will shape your grocery shopping experience not long ago.
It does appear that there will be some usefulness in the computerized Shopping Buddies. Navigation to help you locate things, and if enter your shopping list via your computer at home, when you get to the store, you can load the shopping list into the device and it will alert you to the fact that you’re near the items as you navigate the aisles.
But as pointed out earlier:
“The whole model is driven by advertisers’ need to get in front of consumers,” said Springboard spokesman Michael Alexandor. “They’re not watching 30-second TV ads anymore.”
I wonder if these people are about 10 years behind. Yes, we’re ignoring advertising on TV, but we’re also ignoring advertising on our computer screens as well. People have gotten quite good at tuning out the ads on web sites and popups and such. These Shopping Buddies are simply another form of computer interface.
If it’s just another form of interrupt advertising, then it will either be useless for that purpose, or it will ruin the usefulness of the device for consumers.
I’ll follow up when I get a chance to try one.
Posted: May 4th, 2005 under Uncategorized.
Comments: 1
Comments
Comment from JWK
Time: May 6, 2005, 2:44 am
One thing to note is that even if you think you’re ignoring the advertisements, you’re probably still picking them up.
Unconscious learning is a powerful thing — I’ve participated in experiments which show this, and it’s really amazing. Fairly complicated things too, for example, learning a sequence of 12 different stimuli and being able to respond to them in 200ms or less, without even realizing I’d learned the sequence.
Even tuned out advertising can take advantage of this phenomenon, to a lesser degree. I?m sure advertising psychologists have got everything covered.
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