A bit off topic, but as a parent, I am concerned when I see things marketed to kids that shouldn’t be. Sometimes the corporate world just doesn’t have any shame.

The New York Times says:

The company’s marketing materials describe the drink as a way to kick-start the morning for children as young as 4. The company Web site, adorned with a picture of an elementary school wrestler and a gymnast, says its drink can help a child “develop fully as a high-performance athlete” and fill nutritional gaps “in a sport that is physically and mentally demanding.”

I came across this post via DadTalk. Brett has some good commentary on the new item and also a link to the Time’s article in his post. Go read it; it’s really pathetic where corporate greed will take some people.